How Nugget Helped Zomato Reduce Support Cost by $10 Million+

Written by: Manya Singh

Last updated: Jul 27, 2026

10 mins

Zomato x Nugget case study banner
25%Improvement in CSAT
30%Reduction in AHT
85%Automation rate achieved
About Zomato

In 2024, Zomato processed three quarters of a billion food delivery orders for 18.5 million monthly transacting users in India. This $25+ Billion giant (as of May 2025) is one of Asia's biggest food delivery company. In 2024, Zomato's app connected users to a restaurant network of 240,000+ establishments. Once an order is placed, Zomato's delivery partners (network of 400,000+ individuals) collect the meal and deliver it to the user.

Zomato now handles ~11,000,000 (11 million) tickets monthly through Nugget.


Zomato scale at a glance: monthly tickets, delivery partners, orders processed, market cap

At this scale, customer support is far more complex than resolving a delivery issue. Every delayed order, damaged package, refund request, restaurant query, and delivery partner concern becomes a real-time operational challenge that demands speed, accuracy, and consistency. With millions of customer interactions spanning multiple stakeholders and channels every month, Zomato needed a support ecosystem that could scale with its business without compromising customer experience.

Zomato order lifecycle: order placed, pre-delivery, order delivery, and post-delivery support queries
Customer Support Challenges
Isolated data silos across 8+ tools, 4,000+ human agents, over $20 million overheads*, month long turnaround times (TATs) from customer software vendors, and sub par CSAT scores for auto resolved tickets.
    Escalating support costs

    Escalating support costs

    Customer delight operations relied on 4,000+ outsourced agents, costing approximately US $20M*.
    Tool sprawl and data silos

    Tool sprawl and data silos

    Operations were spread across 8 to 10 separate platforms (Zendesk, Freshdesk, Zoho, Salesforce, etc.), leading to fragmented data and limited insight.
    Underperforming automation

    Underperforming automation

    Although approximately 60% of tickets were auto resolved (pre Gen AI era), bot CSAT lagged significantly behind that of human agents.

* Proportionated to current order numbers at historical cost of resolve

AI-Powered Support Suite for Zomato
    AI Agents for Chat

    AI Agents for Chat

    A multilingual bot that detects user intent in real-time, analyzes images (e.g., spills, tampered packaging), and triggers instant actions such as escalation, cancellation, or refund.
    Agent Co-Pilot

    Agent Co-Pilot

    Provides instant access to customer profiles, issue diagnosis, recommended resolutions, and auto generated chat summaries for every human handled ticket.
    Unified omnichannel workspace

    Unified omnichannel workspace

    A single platform that routes and resolves every ticket, across chat, voice, social media, in app, and internal channels, replacing the fragmented legacy CX tools.
Zomato Interactive Assistant (Zia) resolving a refund: order info retrieval, image analysis, policy lookup, refund decision, and response generation
AI Innovations Driving Zomato Support
    Image analysis

    Image analysis

    Nugget's vision system scans user submitted photos to identify wrong items, spills, damaged packaging, and more; enabling Zomato to automate up to 70% of refunds. It can also detect stock images, brand mismatches, and defect types.
    Multi-modal LLM orchestration

    Multi-modal LLM orchestration

    For every user interaction, Nugget dynamically orchestrates the most cost efficient and high precision models, text, vision, or speech, by leveraging multiple large language models (LLMs) in parallel. This ensures maximum accuracy at the lowest AI cost per ticket in customer experience (CX).
    100% Quality Control

    100% Quality Control

    Each and every AI chat is audited and analytics are provided real-time. This enabled Zomato to create automation logics by identifying patterns and ticket nature buckets.
Impact of the Implementation
BeforeAfter
$20M
Support Cost
$9M
4,000+
Human Resources
~1,000
13 minutes
Agent Efficiency
9 minutes
60%
Automation uplift
80%+

A breakdown of Nugget's impact on Zomato's customer support performance

Inside the Nugget × Zomato Partnership
Kanishk Chaturvedi
Kanishk ChaturvediHead of Customer Delight, Zomato

At Zomato, delivering fast, consistent support at scale is essential. Nugget's AI-native platform has enabled us to automate effectively, reducing the need for constant capacity planning and allowing our team to focus on cases where human empathy matters most.

What truly sets Nugget apart is its ability to handle the complex, high context world of food delivery from proactive interventions to seamless context switching. Image verification brings objectivity, and custom workflows ensure relevance across customer, delivery partner, and restaurant support. Beyond boosting efficiency, Nugget has raised the bar for our support experience. Their team has been highly proactive, adapting to our needs and ensuring that automation enhances not replaces, customer care.

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